In 2018, Payless Shoe Source conducted a bold marketing experiment by unveiling “Palessi,” a fictional luxury shoe store in Santa Monica, California. The company transformed a former Armani store into a high-end boutique, stocking it with their regular budget-friendly shoes cleverly rebranded under the Palessi name. To enhance the illusion of exclusivity, Payless partnered with the advertising agency DCX Growth Accelerator to create an opulent ambiance, featuring gold mannequins and extravagant

Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called "Palessi" in a Los Angeles mall and invited people to the grand opening. The store was stocked with Payless shoes in disguise. One shopper spent $640 for a pair of boots. https://cnn.it/2E34S3P | CNN Business

Say hello to more savings! Download the KFB app, enable notifications, and enjoy a special discount at Payless on your next shoe haul. Follow these steps: 1. Download the KFC app 2. Create an Account 3. Enable notifications 4. Receives offer via IAM, IBM, Push, Email a. Customers who did not have notifications active – will get a Push Primer 5. Coupon Code is sent *Addittional discount valid from april 17th to may 17th. Combinable with the current sale in the store. | Payless Trinidad & Tobago