A preview of the film campaign for Gucci Bloom, the first women’s scent for the House by Alessandro Michele, featuring Dakota Johnson, Hari Nef and Petra Collins and directed by Glen Luchford. Discover more through link in bio. Music: "The Rip" by Portishead (Universal Island Records Ltd) | Gucci
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A preview of the film campaign for Gucci Bloom, the first women’s sc…
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A behind-the-scenes look at the film campaign directed by Glen Luchford for new scent Gucci Bloom, the first fragrance by Alessandro Michele. Spotted inside the video, testimonials Dakota Johnson, Hari Nef and Petra Collins. See the full campaign debut on Aug. 15. Music: "The Rip" by Portishead (Universal Island Records Ltd) | Gucci
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Talking flowers represent characters from the Gucci Bloom campaign—inspired by scenes from the musical film ‘Peau d'Âne’ by Jacques Demy. #InBloom
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A tribute to creativity, empowerment, and joy, the Gucci Flora campaign starring Miley Cyrus channeled the fragrances’ essence against the enchanting backdrop of a sunlit garden, seen in backstage moments with the musician. Discover more on.gucci.com/FloraFragrances Music: ‘Flowers’ by Miley Cyrus Written by Miley Cyrus, Michael Pollack, Gregory Aldae Hein Publishing administered by Concord Music Publishing, Warner Chappell Music France, Sony Music Publishing France Courtesy of Columbia Records
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First seen on Gucci Beauty, a special video by Jordan Hemingway from the making of the new Gucci Bloom campaign directed by award-winning photographer and director Floria Sigismondi and featuring award-winning actress and director Anjelica Huston, singer songwriter Florence Welch, actress Jodie Turner-Smith and designer Susie Cave. Discover more on.gucci.com/GucciBloom2020__. | Gucci
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From Miami to New York, cities bloom with bold reinterpretations of the storied Flora motif, seen through the eyes of artists Robert Barry and Jonny Niesche for the 90 x 90 project. | Gucci
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