Choosing quality blanks for your merch actually means lowering your cost-per-impression. Let’s break that down. If you buy a cheap, low quality tee that becomes virtually unwearable after 3 washes (think, dreaded bacon neck, pilling, over-shrinkage), your customer will only wear it a small handful of times before it disappears into the dark corners of their closet forever. The initial cost, while seemingly low, only yielded you a small handful of impressions, and thus your cost for each impressi

Cost Per Impression or CPI (Marketing)