How to use the BCG Matrix | Marketing Theories Tutorials
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How to use the BCG Matrix | Marketing Theories Tutorials
The Boston Consulting Group (BCG) Matrix (or growth-share matrix) is a way to examine your product portfolio and identify areas for investment, growth, or divestment. Find out more in this video and learn how to use the Matrix with your business! Want to learn more about marketing? Check out our accredited marketing courses: https://www ...
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