1975: Cola wars heat up with launch of Pepsi Challenge
1975: Cola wars heat up with launch of Pepsi Challenge
Mar 31, 2016
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The Pepsi Challenge: a blind taste test started an expensive war
The Pepsi Challenge: a blind taste test started an expensive war
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Remember 'The Pepsi Challenge'? You can try it yourself at The Banks this weekend
Remember 'The Pepsi Challenge'? You can try it yourself at The Bank…
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Canal Preto on Instagram: "🗓️ 1985 | El Pepsi Challenge. Una prueba de sabor a ciegas cuyo objetivo fue convencer a cambiar de elección a personas que manifiestamente no preferían Pepsi. Esta prueba se venía realizando en USA desde 1975, pero acá tuvimos que esperar una década entera. Y el rostro de la campaña en Chile fue Katherine Salosny. El resultado fue, respaldado por Adimark, que más gente terminaba prefiriendo Pepsi que Coca-Cola. Con el paso de los años, se descubrió que la prueba del
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Canal Preto on Instagram: "🗓️ 1985 | El Pepsi Challenge. Una prueba d…
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Pepsi Challenge 2025
Pepsi Challenge 2025
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