What is ToFu, MoFu and BoFu in Marketing?!
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What is ToFu, MoFu and BoFu in Marketing?!
In this video Megan explains what tofu, mofu and bofu in marketing mean. ToFu means top of funnel, MoFu is middle of funnel, and BoFu stands for bottom of funnel. For short, here’s the run down: 👉 TOFU (Top of Funnel): This stage is all about generating awareness and attracting potential customers. Content here focuses on educational and ...
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