How to Build a Business With No Money | Paperboat's Genius Marketing Strategy #brandbuilding
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How to Build a Business With No Money | Paperboat's Genius Marketing Strategy #brandbuilding
What if you took a drink that people make at home for free, packed it in a pouch, sold it for ₹30 — and people stood in line to buy it? That is exactly what Paperboat did. And the marketing strategies behind this move are some of the smartest ever executed by an Indian startup. If you are serious about understanding how to build a business ...
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This pricing trick makes you spend MORE every time. 👀 It’s called the DECOY EFFECT. Example: ☕ Small → $2.50 ☕ Medium → $5.25 ☕ Large → $5.50 Suddenly the Large feels like the BEST deal. That’s not random. It’s pricing psychology. 🧠 Here’s how it works: • 💰 Want to sell more Large options? Price the Medium close to it. • 🎯 Want to sell more Medium options? Move its price closer to the Small. The third option exists to influence your decision. Great marketing doesn’t force choices. It STEERS
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This pricing trick makes you spend MORE every time. 👀 It’s called the DECOY EFFECT. Example: ☕ Small → $2.50 ☕ Medium → $5.25 ☕ Large → $5.50 Suddenly the Large feels like the BEST deal. That’s not random. It’s pricing psychology. 🧠 Here’s how it works: • 💰 Want to sell more Large options? Price the Medium close to it. • 🎯 Want to sell more Medium options? Move its price closer to the Small. The third option exists to influence your decision. Great marketing doesn’t force choices. It STEERS
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