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A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.
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Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in United States.
Nielsen launches critical planning guide for media industry
1 day ago · NEW YORK – January 15, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today unveiled its 2025 Upfront/NewFront Guide, a vital resource for media …
About - Nielsen
Overview Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what …
Audience Measurement Solutions - Nielsen
Uncover media and advertising performance with audience measurement solutions that provide unbiased, inclusive data of the entire population and its shifting habits.
Nielsen releases its 2024 Annual Marketing Report surveying …
Apr 25, 2024 · “Marketers manage a diverse and growing number of channels – each with a unique set of activation needs and performance metrics. Nielsen’s Analytics Portfolio meets …
Cross Media Measurement | Nielsen
Get de-duped with Nielsen ONE See your cross-media audiences clearly. Consumers today are moving seamlessly between devices and platforms. Leveraging the industry’s most reliable …
Total Media Solutions - Nielsen
Discover key business opportunities and accelerate growth with total media solutions that give you a comprehensive understanding of today’s landscape.
2023 Nielsen Annual Marketing Report | Nielsen
One potential cause for the simplified focus is under-utilized marketing technology (martech). Gartner’s 2022 Marketing Technology Survey Insights found that marketers aren’t using their …