Welcome to Santa Barbara—The American Riviera®. Plan your trip, find restaurants, things to do, wine tasting, shopping, outdoor activities and more.

Located on a pristine stretch of California’s central coastline, Santa Barbara brings together the Golden State’s Spanish influence, laid-back vibe, and upscale sensibility in a way few places …

Things to Do In Santa Barbara. Experience everything Santa Barbara has to offer, from art and culture and outdoor recreation to world-class food and wine scene with hundreds of …

Each month Santa Barbara's calendar of events is bursting with events, festivals and enough excitement to make you want to stay an extra day, or two.

Santa Barbara doesn’t skimp on the fun, especially when it comes to attractions and entertainment. From world-renowned gardens and unforgettable animal encounters to …

Wander the streets of uptown and downtown Santa Barbara, where you’ll find boutiques, trusted name-brand stores, locally owned restaurants and cafés, and a generous dose of culture. …

Discover all of the ways to experience Santa Barbara wine country during your visit. Find information about tasting rooms, winery tours and more.

Santa Barbara boasts many resorts and hotels perfect for family travel, ranging from budget-friendly to luxurious escapes.

From the basketry and boat-building techniques of the Chumash Indians, to the Spanish Colonial influence that can be seen around every corner, and the first days of filmmaking, Santa …

One of the simple pleasures of Santa Barbara is its proximity to the ocean. With miles of sun-drenched and sandy coastline, you’ll have trouble picking which of its pristine beaches to visit …