Teen vaping is considered a public health crisis, with e-cigarettes the most commonly used tobacco product among middle and ...

JUUL is the vape giant that went from zero to $16 billion in three years. Truth Initiative is the largest anti-smoking organization in the United States. Both the company and the non-profit claim ...

Truth Initiative: Big Tobacco Targeting Youth Groups A disproportionate amount of tobacco advertising in Black neighborhoods compared to others is the target of a new advertising campaign from the ...

Big Tobacco spends at least $25MM a day (182X our budget) to normalize their products in culture. As a result, vaping became a youth epidemic, but it's last on the list of things GenZ cares about.

Describe the marketing challenge. When truth®, a national, mass media, youth-smoking prevention campaign launched in 2000, nearly a quarter (23%) of all U.S. youth smoked cigarettes and smoking ...