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Marketers react to American Eagle’s Sydney Sweeney ad

Sydney Sweeney American Eagle ad controversy: 5 things to know

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as the latest flashpoint in the culture war between liberals and conservatives.

New York Post · 56m

American Eagle ‘almost paralyzed by body positivity’ before it launched ‘sultry’ Sydney Sweeney ads

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

News Nation on MSN · 1d

Sydney Sweeney promotes new movie weeks after American Eagle jeans uproar

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" before replacing "jeans" with "genes."

4hon MSN

Sydney Sweeney Just Had the Biggest Controversy of Her Career. Now What?

Experts weigh in on where the 27-year-old actress goes after being at the center of the storm involving an American Eagle jeans campaign that had everyone from Donald Trump to Lizzo sharing hot takes.

5don MSN

Dr. Phil blasts outrage over Sydney Sweeney ads, plans to buy American Eagle jeans for every woman in his family

Dr. Phil has blasted the outrage over Sydney Sweeney's controversial new American Eagle ads, and he plans to buy the brand's ...

TwinCities.com15d

American Eagle's 'good jeans' ads with Sydney Sweeney sparks debate

UPDATED: August 1, 2025 at 8:00 AM CDT U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney.

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