Companies can upset customers who are loyal to a specific version of a product, pushing them to switch to another brand or ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

In apparel, C.P. Company’s brand motifs are filtered through ... Arc’teryx is also launching limited-edition skis covered in ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

California-based premium athleisure wear maker Vuori Inc said on Friday that global investors General Atlantic and Stripes led an investment round worth $825 million, taking up the brand's valuation ...

And there’s a lot more to come. ILTHY has partnerships planned with the Cavs, Sega (for Sonic the Hedgehog 3, which is being ...

Houston Rockets rookie Reed Sheppard — selected third overall in the 2024 NBA (National Basketball Association) Draft — recently signed a multi-year apparel and footwear deal with the popular ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

For many people, pants are just something to wear. But for some fashion enthusiasts, pants are a way to flex their taste and ...

Columbia Sportswear's 3Q24 earnings were disappointing, driven by challenges in the footwear segment, particularly Sorel.

Nine West is a well-known department store brand that runs the gamut from footwear to handbags to accessories. And it's ...