B2B brands are far less likely than those in B2C to have a dedicated, fully accountable marketing effectiveness team.

Anna Greene has been promoted to vice-president of marketing, as Gousto looks to “broaden and strengthen” its leadership team ...

Markey, who was named Marketing Week’s Marketer of the Year in 2023, is leaving Boots UK after four and a half years.

Former M&S marketing boss Anna Braithwaite replaces Charlotte Lock as John Lewis chief customer officer. Following a ...

Co-creating experiences with consumers might feel scary at first, but for Mars it has lead to engagement with “no dead ends”, ...

You can build trusted brands in a volatile world by knowing your customers, falling in love with the craft and investing in ...

New research from LinkedIn’s B2B Institute shows the importance of having strong brand recall in the gen AI space when trying ...

New research from the IPA and Tracksuit is challenging received wisdom that startups should focus on performance marketing to ...

Should brands looking to craft a successful influencer strategy forget follower size and harness the authenticity of smaller ...

Social media to account for quarter of ad spend in 2025. Social media will account for a quarter (25.8%) of all ad spend this ...

Sky, Channel 4 and ITV are aiming to make premium broadcast inventory more accessible for smaller businesses through a ...

Often forced to “pick sides” in the tussle between short-term tactics and long-term growth, how can marketers ensure brand is ...