Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they're leveraging creators to do it.

In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and ...

Baby products brand Munchkin launches its first every baby formula exclusively at Target and its own website. GM Kristin ...

Insurance brand Aflac is piloting generative AI company-wide, including integrating it into its call center. SVP Keith Farley ...

Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto repair and dental care, has hired ...

AMC Networks’ new Silicon Valley drama “The Audacity” will have its world premiere this weekend at SXSW. It follows a sneak peak of the series in January at CES. We spoke to AMC Networks' CMO Kim ...

Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to ...

After a consumer survey, supplement brand Thorne launches a new marketing campaign that focuses on the brand’s ...

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.

Imagine disappearing inside a world of your own creation — a world you love, complete with all kinds of unique connections and creatures and then … picking up Wendy’s fries or a new soccer kit from ...

The creator behind Yeti Boo didn’t set out to build an AI content studio. He just wanted to see whether a shaggy, AI-generated hyper-realistic Bigfoot with a laid-back, outdoorsy personality could ...