News

Our weekly roundup of the latest appointments and account wins news from Ipsos, Coinswitch, Hashtag Orange , AWS India, Hoopr ...
From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.
Prasoon Joshi joins IAA Leadership’s Hall of Fame Havas Media Network India’s Mohit Joshi’s media leadership win spotlights data-led integration, proving agility is the new currency in an evolving ...
From AI beats to brand streets: FYI.AI’s big sync for Qualcomm Grammy award winner will.i.am and Qualcomm team up to turn devices into mood-aware music players, conversational radios, and ad-driven ...
With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, ...
On 14 August, a Supreme Court bench led by Justices Vikram Nath, Sandeep Mehta and N V Anjaria began hearing the contentious ...
Social media is no longer just a platform for sharing or promotion—it has become the primary lens through which people understand identity. Every comment, post, reel, or thread adds to a larger ...
Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its ...
As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 ...
The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial ...
As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.
AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web ...