Campaign’s take: Coca-Cola India Foundation’s latest Refreshing Difference campaign could have easily gone the high-decibel route — celebrity narrators, aerial shots, emotive background scores.

The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial ...

As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 ...

AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web ...

As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by nuance and noise.

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...

Our weekly roundup of the latest appointments and account wins from Dentsu Creative Isobar, Adgcraft, Micro labs, Infectious ...

Mark Read, the outgoing chief executive of WPP, has said this year’s restructure of WPP Media, which has included dropping ...

As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full ...

The leadership shake-up aligns media, content, and sports marketing under one playbook to tap India’s fast-evolving sports ...