News

With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, ...
On 14 August, a Supreme Court bench led by Justices Vikram Nath, Sandeep Mehta and N V Anjaria began hearing the contentious ...
Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its ...
As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 ...
The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial ...
As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.
AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web ...
India’s $10.34 billion subscription economy is redefining access, convenience, and consumer behaviour—spanning essentials, indulgences, and ownership-free living.
How brands like Pepperfry, Medibuddy, JSW Paints, Tata Tea Premium, SBI General Insurance, The Baker’s Dozen, Glen Appliances, Hilti India, BharatPe, Tata Capital, Kenstar, and Snapdeal celebrated ...
Our weekly roundup of the latest appointments and account wins from Dentsu Creative Isobar, Adgcraft, Micro labs, Infectious ...
As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full ...
As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...