Campaign take: With each summer getting hotter, a full-body deodorant is a clever campaign. Martha Stewart is the ultimate brand ambassador to rope in, and the script is tight, leaning on ...

Showing up through local heroes, overlooked sports and culturally fluent storytelling is the sharpest growth play for brands, writes Dentsu's Echo Li.

The challenge, in the AI age, is making personalisation helpful without feeling like surveillance, says Colleen Ryan, partner at TRA.

Data-driven empathy and emotional intelligence are inherent to effective marketing. Call it introverted advertising, a lecturer from RMIT University Vietnam explains.

The agency-handled share of China’s RMB 1.55 trillion ad market is shrinking as local agencies collectively decline and international networks gain ground.

Google to roll out ads in AI Overviews in seven APAC markets later this year The English-language ads, which will be available in Singapore, Malaysia, the Philippines, Indonesia, India, Pakistan and ...

After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and sellers in the future.

In the buoyant world of agency reviews, there’s an industry that’s quietly flourishing. Some call it agency search consulting. Others prefer softer euphemisms—relationship management, agency ...

To overcome language barriers and reach migrant parents, Chorogusan has launched an innovative receipt system that shares essential vaccination info where families shop.

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

Despite growing its subscriber base and overall revenue, Spotify saw a slight drop in ad revenue, prompting CEO Daniel Ek to pledge faster progress on its advertising business.

S4 Capital’s Monks, formerly known as MediaMonks, has named Danny Lee as managing director for Greater China, effective immediately. Lee replaces Rogier Bikker, who served in the role for a little ...