Unilever said it's taking a social-first approach to meeting shifting consumer needs with an end-to-end strategy supported by such technologies as AI and digital twins across marketing, R&D and supply ...

Sports Authority Beefs Up Web Site The Sports Authority selects GSI Commerce to provide Web and order processing technologies.

Nike is bracing for impact from costly tariffs. The company expects a gross incremental cost increase of about $1 billion with the new tariffs in place as of June 26. Matthew Friend, Nike’s executive ...

Nestlé USA, Conagra Brands and J.M. Smucker are the latest consumer goods companies to announce plans to eliminate synthetic, additive food colors previously certified by the U.S. Food & Drug ...

The three consumer goods companies shared their goals after General Mills and Kraft Heinz announced similar synthetic dye deadlines earlier this month. Nestlé is looking to scale the technology for ...

Revelyst, the parent company of such brands as Bell, Bushnell, CamelBak, Fox Racing and Giro, is optimizing its e-commerce experience through AI-enabled search and channel-personalized data.

Vera Bradley Drops Pura Vida, Shuffles Leadership as Part of Business Reinvigoration The move is part of the manufacturer's "Project Restoration" initiative to remain profitable and relevant.

Vera Bradley has sold its Pura Vida brand to CriticalPoint and is shuffling its leadership. The moves come a year after the bag and luggage brand launched an e-commerce and marketing reinvigoration as ...

Unilever is set to add personal care brand Dr. Squatch to its portfolio. The company has entered into an agreement to purchase the brand from growth equity firm Summit Partners. This moves the needle ...

More consumer goods companies and retailers are looking to AI and advanced analytics to improve demand forecasting and achieve better responsiveness to changing consumer trends and behaviors.

Twenty thousand operations employees will gain access to the Academy, helping to foster collaboration between teams and support advanced tech adoption.

Gen Z and millennials were the most concerned about rising prices, with 46% of Gen Z considering buying more now and stockpiling compared to 28% across generations. Gen Z members also distinguished ...