The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,

Sony and Honda are betting big on the AFEELA 1, the sleek new electric vehicle five years in the making that's turning heads at CES 2025. Not only did Sony Honda Mobility (SHM) spill the tea on pre-order details — and its jaw-dropping price tag— on Monday but the company's also letting attendees get a first taste of life inside this futuristic ride.

Honda and Sony introduced their first electric vehicle, the Afeela 1, initially available for pre-order in California, with plans to expand across the US and Japan. This launch is a crucial step in their partnership,

The Afeela 1, the first electric car from Sony in partnership with Honda, will be launched in 2027. Starting at $89,900, the entry-level model, called Origin, will feature 19-inch wheels and only one available color: Core Black.

AU Optronics (AUO) has collaborated with Sony Honda Mobility to unveil an innovative Micro LED Display Human-Machine Interface (HMI) at CES 2025. The technology has been integrated into the Afeela electric vehicle,

The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.