In its online "brand center ," Walmart ... "spark" symbol, calling the latter "a beacon that guides customers." But some people online have noticed something else about the new logo.

Walmart announced Monday, Jan. 13, it was excited to introduce a "brand refresh," updating its logo. "This updated brand identity will better represent who Walmart is today, while honoring what ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change since ...

The updated logo is a thicker rendition of the figure designed to resemble Walmart founder Sam Walton’s “classic trucker hat.” Now, the six Spark Yellow legs are brighter and bolder against ...

Walmart's redesigned 'spark,' which is part of this week's new logo launch. (Walmart) The changes may be hard for the "unobservant eye to spot," writes the Fast Company website, while explaining that ...

The updated logo is a thicker rendition of the figure designed to resemble Walmart founder Sam Walton’s “classic trucker hat.” Now, the six Spark Yellow legs are brighter and bolder against a True ...

In other words, get ready for a new look when you check out Walmart in ... brand True Blue and Spark Yellow are the color palette The internet loves to get cranky and quite a few people are sharing ...

The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...

Walmart said the logo will continue to use the iconic yellow spark, which received its own subtle redesign. (Walmart Inc) The last time Walmart redesigned its logo was in 2008, when the company ...