As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

Walmart recently unveiled a new logo, sparking considerable conversation online. The retail giant announced that the updated branding reflects its evolution as a tech-powered omnichannel retailer. The ...

The last time Walmart redesigned its logo was in 2008, when the company dropped the star used to hyphenate "Wal-Mart," and made it one word. It also incorporated the yellow spark. Walmart reported ...

Additionally, the spark ... logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on storefronts. Social media users react to ...

True Blue and Spark Yellow, was updated to “keep the brand fresh.” However, many couldn’t see any difference between the old and new looks. “Walmart just unveiled their new logo.

The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.

The Walmart “spark” (the yellow sunburst logo) also received a little makeover. Emphasis on little. The company says it now “exudes the energy of Walmart and remains a beacon that guides ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Additionally, the spark "exudes the energy of Walmart ... Before and after pictures of Walmart's new logo Here are some before and after pictures of the company's wordmark and logo.