Kirkland & Ellis advised Clearwater Analytics on acquiring Blackstone’s Bistro & Beacon platforms for $685M, enhancing risk ...

Influencer marketing budgets are still expected to grow in the U.S., but the fate of TikTok’s future in the country, as well as economic uncertainty spurred by the Trump administration’s tariffs, ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

The amount of money TikTok paid the couple was not shared with the public. Amber Ottwein says the reason she shared was for goodness' sake.

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads ...

Between the lines of billions of streams lies a story of digital trust, and SoundCloud is leading the way, according to data ...

Telefónica is also partnering with Google Cloud to integrate Open Gateway APIs into Google Firebase, a platform with over 3 ...

In an effort to keep up with YouTube and Twitch, TikTok is making some changes to its desktop platform. As of Thursday, the ...

Similar to other online advertising platforms, factors that influence TikTok Ads costs have to do with how efficient are graphic creatives, level of engagement with ads, smart ad testing strategy, and ...

Unlock the potential of TikTok for Business and connect with a vast audience through creative marketing strategies.

New data published by app analytics firm Sensor Tower says TikTok & Douyin—the Chinese version—are the first non-gaming apps to surpass $6 billion in in-app purchases in 2024. TikTok also generated a ...