Before the little reindeer with the glowing red nose was added to Santa's sleigh team, though, the character got his start in other forms. 'Rudolph' started as a children's book at a department ...

Before the little reindeer with the glowing red nose was ... After buying and giving away coloring books for Christmas every year, Montgomery Ward wanted its own book as a cost-saving measure.

Before the little reindeer with the glowing red nose was ... After buying and giving away coloring books for Christmas every year, Montgomery Ward wanted its own book as a cost-saving measure.