Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

Amazon Prime Day is one of the biggest online sales of the year, but there are plenty of other alternative sales to shop as well. Although Prime Day will be held from July 8-11, several retailers are ...

Target Circle Week starts July 6, with early access for Circle 360 members July 5—offering major deals ahead of Amazon’s Prime Day.

Amazon’s Prime Day is slamming into President Donald Trump’s trade war, with ever-shifting tariffs prompting some brands to sit out the summer sale and some shoppers dropping hints they plan to pull ...

With just hours left in the sale, our tech and deals editors found the best Prime Day Apple Watch deals that remain, ...

Amazon Prime Day sales looked bumpy at first this week, with year-over-year comparisons for the first two days down. But by ...

Target employees on Reddit are raging against Jeff Bezos and Amazon, claiming that Target moved its Circle Week promotion up ...

Amazon's Prime Day deals end tonight, but Walmart, Target, Best Buy, and Wayfair are just a few of the major retailers with competing sales this week.

Best Buy’s sale runs July 7-13, overlapping with Amazon’s extended Prime Day offerings July 8 to 11. Target’s Circle Week runs July 6 to 12.