Taco Bell Is Coming For McDonald's originally appeared on Parade. McDonald's is practically synonymous with fast food, and has inspired countless other in-and-out burger chains like Wendy's and Burger ...

Taco Bell executives often boast about the chain’s position as a “category of one,” noting that no other concepts offer items like the Crunchwrap or Nacho Fries. But such a position implies little ...

With ambitions to double innovation, the brand is sharing exclusive insights into its plan to R.I.N.G. The Bell for winning in the years ahead "People love our brand because we do things differently," ...

Taco Bell likes media and social media attention. That's why the chain always seems to be tinkering with its menu and why it has never limited its offerings to what would be considered traditional ...