Embedding technology has transformed targeted advertising and content monetization by enabling more precise contextual ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

A postmorten analysis of why Kamala Harris fared so poorly should perhaps include evaluation of the psychology of celebrity ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...

Marketing is a big part of the beer industry, and many companies know how to do it right. Sam Adams uses this marketing tactic to get you to buy its beer.

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.