The creative system was developed by the New York design firm Objective Subject. The system employs a master-brand approach, with all business units, products and services united under a single logo.
The six PWHL teams released their new jerseys on Thursday ahead of the Nov. 30 season opener. Let's break them down.
AMNY on MSN1mon
Athlete Logos’ Dan Abrams creating brands for New York City’s biggest sports starsThat design seemed to catch the eye of Senga himself, as photos of Senga sporting a hat with the logo on it were quick to ...
with New York taking on the name "Sirens." All six new team names were announced on ABC's Good Morning America, and the new logo was released shortly thereafter. The new identity encompasses ...
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