Q&A: USC AD Jennifer Cohen confident investments in football will help Lincoln Riley win
USC athletic director Jennifer Cohen shares her views on football coach Lincoln Riley, how she is adapting to a new pay era ...
NFL considering return to Las Vegas for another Super Bowl as soon as 2029, per report
The Super Bowl just wrapped up in New Orleans, and already the NFL has locations lined up for its next three championships.
Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...
The biggest offseason needs for all 32 NFL teams: A lot of defense, OL and a few quarterbacks
From pass rush to offensive line and more, The Athletic's beat writers pick the biggest offseason needs for all 32 NFL teams.
New top-tier men’s soccer league coming to the United States
The United Soccer League intends to launch a new professional league in 2027-28 that will play at the top level of U.S.