Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The ...

TKO Group, parent company of WWE and UFC, has hired Dean Garfield as senior VP of government affairs. Garfield most recently ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...

ITV, Channel 4 and Sky have struck a deal to combine their online advertising spots in an attempt to fight back against ...

Add Disney to the list of the companies trying to find new ways to broaden broadband for advertisers. The entertainment giant ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Roku (ROKU) stock is surging after it announced a partnership with Amazon's (AMZN) ads team to create the largest CTV ...

The Michael Jordan of hot-dog eating is making his return to the biggest stage after a brief hiatus. Joey Chestnut announced ...