French viewers will soon be able to watch TF1 on a new platform — Netflix. Billed by the U.S. streaming giant as a “new kind ...

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

TheStreet. Hey, what's on TV tonight? The question sounds just so 20th Century, reeking of rabbit ears and Ricky Ricardo in ...

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...

TKO Group, parent company of WWE and UFC, has hired Dean Garfield as senior VP of government affairs. Garfield most recently ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

The pact will see Disney’s Real-Time Ad Exchange, or DRAX, integrated with Amazon’s Demand-Side Platform (Amazon DSP). From ...