Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Sabrina Ionescu‘s victory lap took her to Nike World Headquarters Wednesday, and the Swoosh commemorated her first WNBA ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

After years of sporadic releases in limited quantities, Nike has finally begun to follow through on its promise of increasing ...

Debuted in 1995, Jordan's 11th signature sneaker has withstood the test of time. As fashion trends come and go, the Air Jo ...

NBA commissioner Adam Silver said Nike is “inextricably linked to basketball” and credited the company for helping fuel the growth of the sport. WNBA commissioner Cathy Engelbert echoed those ...

Ja Morant's Nike Ja 2 is coming full-force in 2025. Check our Sneakers news for more upcoming releases and breaking content!

Nike Celebrates Indigenous Culture and Centers Native Youth in New N7 Collection | Nike has unveiled its latest N7 Collection ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

NBA players have done many commercials over the years. Here are the 10 most iconic NBA-related commercials, ranked.