Meta has unveiled a major WhatsApp Business upgrade that redefines customer engagement. The platform now supports AI-driven ...

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The machine was a marvel of vision and a monument to its creator’s ego. Jobs’s stubbornness was baked into its very circuits.

The company's genAI technology can generate quick private summaries of messages WhatsApp users receive on their devices.

By focusing on high relevance and user control, WhatsApp can mitigate fatigue.” Menon points to click-to-WhatsApp campaigns, which are not subject to Meta’s usual limits on how often ads appear.

In 2014, WhatsApp was acquired by Facebook (now META) for roughly $19.3 billion, but since then, management has chosen a 'light touch' approach, focusing on scale as opposed to monetization.

Meta's move to bring more ads into WhatsApp isn't happening in a vacuum; this move is part of a much larger shift across the company's platforms toward AI-powered advertising and monetization.

Meta CEO Mark Zuckerberg's plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising. The debut of ads ...

Meta generated more than $160 billion in advertising revenue last year, and WhatsApp has been the only major platform in their portfolio that wasn’t contributing to those massive profits.

A new teaser from WhatsApp has been shared online. Meta quoted a post by a user who asked for an iPad app, using the side eye or looking emoji in reply. This may or may not mean something, but ...