Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

Initiatives such as ‘Fixables’ and ‘Share the Care’ are bringing the philosophy of the health tech brand to life, but its head of marketing is quick to remind The Drum who the real owner of any brand ...

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: AmaysimCampaign: ‘Mega Data Deal’Agency: Studio Amayzing (in-house ...

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

5. Remain steadfast in the brand's ethos Luxury labels need nimble marketing strategies during an economic slowdown, but they must maintain their brands' mission and core values.

B2B marketing strategies are the ways you choose to reach buyers inside of businesses to convert them into customers. Among them, B2B digital marketing strategies are those that happen online.

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Rationales for Marketing Strategies. Successful companies add value for customers by selling them products and services they need at a price they can afford. These companies use marketing ...