Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite ...

Brand storytelling or digital marketing – The dilemma for startups Startups looking for quick sales leads are often unclear about whether to invest in traditional marketing efforts or digital ...

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...

TECH NEWS : Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data scientists.Designed to help marketers better allocate budgets in today’s challenging ...

Google has launched Meridian, an open-source marketing mix model (MMM) that helps marketers improve their advertising budgets. It uses Bayesian causal inference methods to offer better insights ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.

In “ Marketing Mix Modeling: A CMO’s Handbook,” published in February 2023, Google provides a detailed guide for building models that effectively measure and optimize marketing ROI.

Publicis Media India has launched Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. “Powered by Meta Open Source and supported by an interactive UI, Markriti aims to deliver ...