Adani Total Gas Ltd. (ATGL) and Jio-bp (operating brand of Reliance BP Mobility Limited) today announced signing of an ...

Maturity has taught this dedicated actor and Muay Thai artist that fame and recognition will come naturally through giving ...

When Google announced Meridian, a fully open-source MMM framework, it did more than release a shiny tool. It threw down a challenge: prove you can measure smarter in a privacy-durable world without ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Prime Mix Marketing received the honour in the Worcestershire category of the SME News Midlands Enterprise Awards 2025. The award recognises the agency’s expertise, innovation, and commitment to ...

In today’s saturated and multi-channel marketplace, understanding what truly drives your sales and marketing performance is no easy task. Businesses invest across various platforms—digital, TV, radio, ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was based on data from a survey ...

Cannes Lions 2025: The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI is not just optimizing what we say; it is ...

Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools. The ...

The Marketing Scenario is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to ...