Maturity has taught this dedicated actor and Muay Thai artist that fame and recognition will come naturally through giving ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Cannes Lions 2025: The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI is not just optimizing what we say; it is ...

Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools. The ...

The monthlong celebration of LGBTQ+ Pride reaches its rainbow-laden crescendo as New York and other major cities around the world host major parades and marches on Sunday.

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B buyers.

Nitin Bhandari, VP & General Manager - Beverages, PepsiCo India & South Asia, speaks to Geetika Srivastava about how the ...

SMBs rely heavily on social media for marketing and growth, study says More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and ...

TikTok is a short-video app that turned swipe-based clips into a global pastime, amassing more than 1 billion monthly users and reshaping digital advertising ...