Chive man, a viral hit on Reddit’s r/kitchenconfidential community, turned into an advertising opportunity for Kraft Heinz’s ...

While Tickle Me Elmo was the Black Friday rage in 1996, this year’s craze was something customers could really sink ...

Walmart's TV-shaped Kraft Mac & Cheese Black Friday box containing 65 regular boxes sold for $19.37 but disappeared within seconds of going live.

The new "Best Thing Ever" campaign uses 65 blue boxes and a comedic deadpan to reassert the brand's comfort-food crown.

Kraft Heinz is pursuing a dramatic corporate split in an effort to unlock value, but the strategy faces a significant ...

Backed by one of Chicago-based Kraft Heinz's biggest media pushes, the effort kicks off with Mac Friday, a flatscreen-sized ...

With the holidays quickly approaching, we're looking for cheap and easy dinner options that will get us through the season, ...

The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and ...

Today, Kraft Mac & Cheese unveils a new creative platform, Best Thing Ever, proving that nothing compares to a bowl of Kraft ...

I taste-tested Kraft's apple pie mac and cheese so you don't have to. The odd-sounding combo turned out shockingly delicious.

Investors are expressing profound skepticism toward Kraft Heinz's most significant strategic overhaul in recent memory.

Devin Cash has gastroparesis, making it tough for her to digest many foods, so she brings along her "safe" food to weddings ...