False images of the Hollywood Sign on fire began circulating on social media Wednesday night shortly after the Sunset Fire erupted on Runyon Canyon.

An expert on generative AI says the image is a fabrication. The chair of the group that maintains the sign says it was not affected by the fires.

Social media users have been sharing fake images of the Hollywood sign burning as deadly wildfires raged across Los Angeles, but the famous landmark was not impacted, according to witnesses.