Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?

Enter Loungefly. To celebrate Hello Kitty’s 50th Anniversary, Loungefly released this crossbody bag (as part of a larger ...

Puma has launched a new crossover collection with Sanrio that features sneakers dedicated to Hello Kitty, Kuromi, and My ...

Cinnamoroll is getting a new free-to-stream animated series that will see the Sanrio character go on several adorable ...