Love Island All Stars contestant Grace Jackson uses this YSL natural-looking skin tint that hydrates your skin as you wear it ...

With the beauty market drowning with hundreds – if not thousands – of different foundations, skin tints and complexion ...

Want your skin to look like an Instagram filter in real life? This setting spray can help thanks to blurring technology.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A good primer can blur the appearance of pores, fine lines and wrinkles, and make your makeup look flawlessly smooth. We ...

With the full repertoire of foundations on the market, it can be difficult to choose the appropriate one. After all, it feels ...

Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

Too Faced is a California-based beauty brand known for delivering cruelty-free beauty products. Its range includes mascara, ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Pink and peach tones are universally flattering, adding a fresh pop of color to the face. Avoid overly dark shades that can make lips appear smaller and accentuate fine lines. A well-chosen lip color ...

19. **Tarte Shape Tape Concealer**: Another concealer that’s worth all the buzz is Tarte’s Shape Tape Concealer. With its full coverage and matte finish, it’s the perfect solution for covering ...