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The British confectionery giant Cadbury has been facing some backlash on social media for a new candy bar that it introduced in India, which features four types of chocolate to promote diversity.
Candy-maker Cadbury has come under fire for its decision to mark India’s Independence Day and celebrate diversity with a multicolored slab of chocolate known as the “Unity Bar.” ...
Confectionery giant Cadbury has apologized for an advertisement that compared the disputed Kashmir region to a chocolate that "you'd love to share but won't." When Ad Offends, Cadbury Eats Its ...
After India won independence in 1947, Cadbury permanently set up shop in the country. Other European chocolate brands — Ferrero Rocher, Lindt, Godiva — would win fans in subsequent decades.
A Cadbury India employee, who quit after the Kraft takeover, but prefers not to be named, is blunt. "Targets were defined and raised after Kraft came in," he says.
Cadbury Dairy Milk India’s latest advertisement masterfully addresses this issue, resonating deeply with audiences nationwide ...
At the heart of Kraft Foods Inc.'s craving for British confectionery maker Cadbury PLC are consumers such as Divya Rodrigues. Ms. Rodrigues, a 21-year-old accounting student in Mumbai, regularly ...
Candy maker Cadbury PLC is advancing a creative defense to claims that it invented a fictional factory to get a $46 million tax break in India. It wasn't a fiction at all, according to the company ...
In a nearly two-minute video ad, Cadbury India portrays an office worker who doesn't even have a moment to savor his 5 Star chocolate bar due to the demands of AI-driven efficiency.
India has potential to become a net exporter of cocoa if farmers in the south of the country grow more cocoa trees alongside other crops such as coconut, said Anand Kripalu, managing director of ...