When a new neighbour from Chennai joined them, she was unable to understand the language. That’s when one of the women came ...

At its core, the advertisement is a lesson in inclusivity. The scene unfolds with a group of Hindi-speaking women chatting in ...

As part of its media strategy, the brand has partnered with Kaun Banega Crorepati, Quick Commerce, Gated Community Apps, etc.

The ad subtly addresses the North-South language divide, delivering a powerful takeaway in a simple yet thoughtful way.

MUMBAI: Mondelez's chocolate giant has done it again. Working with creative powerhouse Ogilvy, Cadbury has unleashed two ...

Easter has come early, as chocolate fans have stumbled across the cheapest place to buy Cadbury’s Creme Eggs this year. In ...

In this week's Ad Spot, Cadbury bridges language barriers with chocolatey unity, Chicken Licken tackles the fear of bones ...

A new advertisement by Cadbury Dairy Milk India has impressed social media users. The reason? The simple yet thoughtful approach to addressing the issue of the North-South language divide.

In a sea of commercials that often play on humour or drama, this one takes a completely different approach– and it’s striking ...

In a world obsessed with data and algorithms, has creativity taken a backseat? Here's what industry experts have to say.

The Hindi-speaking woman uses broken English in her own way to explain and as the conversation goes on, the South Indian ...