The connections that we make between color and taste can also change according to the context, says Charles Spence, professor of experimental psychology at the University of Oxford.

The limited-time flavor was Frosted Brown Sugar Cinnamon with crumbled pastry pieces and cinnamon-caramel inspired by the Brown Sugar Cinnamon Pop-Tarts. Will Blue Bell's Pop-Tart inspired ice ...

Prime is a popular energy drink brand - and some of its flavors are better than others. We sampled several bottles to see which had the best overall flavor.

Are you a fan of the Blue Raspberry flavor, Theorist? Sour Patch Kids, ICEE Pops, Prime… it all tastes SO delicious. But have you ever stopped to wonder: what is blue raspberry? It’s not like ...

Red Dye No. 3 is a synthetic colorant that has been widely used in products like candy, baked goods, and strawberry-flavored drinks. In the 1990s, studies showed that the dye caused cancer in rats ...

The soup company announced Thursday it is launching Soup Drops, a chicken noodle soup-flavored hard candy drop that resembles a cough drop. "These savory drops are arriving for a limited time this ...

Fans of Blue Bell ice cream and Mardi Gras are in luck: Louisiana stores are stocking the company’s popular king cake flavor again for a limited time. Blue Bell confirmed the flavor is ...

Red Bull has launched two new beverages in the United States, expanding its lineup with fresh and exciting options for energy drink enthusiasts ... its core flavor profile of raspberry and ...

Among these patriotic treats was a specially created flavor that would go on to become one of the company's most popular offerings. The blueberry Jelly Belly was developed to complete the patriotic ...