Just last month, Coca-Cola announced the launch of Orange Cream and Pepsi rolled out a Wild Cherry & Cream flavored cola. Now ...

The connections that we make between color and taste can also change according to the context, says Charles Spence, professor of experimental psychology at the University of Oxford.

This Layered Jolly Rancher Shot is a fun, colorful, and fruity party drink with bold watermelon and citrus flavors. It’s easy ...