Look on any “As Seen on BookTok” table at your local bookstore, and you’re likely to find them: Romance books that seem demure with cursive fonts and illustrated couples on the cover but with pretty ...

BookTok creators reflected on how social media can build a readership for a book, the pros and cons of book-related merch and ...

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And I think that’s why it’s becoming more popular. It’s almost like therapy.” BookTok, the longstanding community on TikTok devoted to discussing everything from literature to paperback ...

for it’s #BookTok that is largely responsible for the massive attention and subsequent success seen by “Fourth Wing,” along with dozens of other romance and fantasy novels that have landed ...

has seen this “more and more in day-to-day life, such as at my workplace”. She continued: “I see a lot of people reading books that they’ve had recommended on BookTok and Bookstagram ...