The iOS App Store search bar now comes with a prompt to use natural language search, an upgrade that Apple listed in the notes for iOS 18.1 in October.

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters.

Despite not searching for apps, Apple will now show you search ads on the App Store. ... However, 9to5 Mac said that despite not using the search bar to download apps, ...