Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted ...

Get ready for a women’s pro hockey Torrent in Seattle and the Goldeneyes in Vancouver, as the PWHL unveiled logos and nicknames for its two expansion franchises. The designs and names were chosen ...

Utah’s NHL franchise says it’s spent a “conservative” $7 million to launch its branding — from over $5 million on initial and incoming merchandise to $400,000 in player jerseys and gear; from $250,000 ...

Get ready for corporate logos on college uniforms. The NCAA said Wednesday that the Division I Administrative Committee had introduced a proposal that would allow schools to sell advertising space ...