At this year’s I/O, Google doubled down on AI. Not just as a back-end tool for targeting or measurement – but as a front-end ...

Amid a tough global economy, marketing agency business development maestros restocked during last night’s BD100 Awards.

From Big Brother to breakfast branding, Ben da Costa’s advertising career path is anything but ordinary. The Oat Cult ...

Lost in the martech maze? Our buyer’s guide helps marketers navigate the noise, spotlighting what’s worth the spend, what to ...

Launching The Drum’s Miami Report, a new editorial series that meets the agencies, founders, educators and cultural leaders ...

Design and ad industries are accepting that agencies are changing and finding new ways to articulate the value of what they do for clients.

A launch two years in the making unraveled when bots snapped up the merch within minutes. Here’s how the brand kept irate fans on side.

The Nestlé-owned coffee brand has signed the TikToker as an ambassador amid wider plans to shift ad dollars into the influencer space.

Most ad agencies are born in boardrooms. Republica Havas was born from a rejection letter – and a son who only found out ...

BuzzFeed is testing a new path for digital publishers seeking sustainable revenue – one that sidesteps traditional display ...

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

A marketer walks into a Dublin bar. No, this isn’t the start of a crude joke – it’s Andrew Tindall’s dispatch from Google Marketing Live, where the demos dazzled, the acronyms flew, and AI promised to ...