Half of brands will also turn their focus back to human-generated content as a way of building consumer trust, Forrester ...

From Hollywood Bowl bringing on an agency to promote social bowling to Greggs awarding its seasonal campaigns, here’s our ...

As we reach the busiest shopping time of the year, PMW has launched a new guide with exclusive insights, fresh data and ...

The partnership is set to expand the CRM platform’s AI and real-time marketing capabilities, boosting Customer 360 and ...

More than three-quarters of marketers now believe context and mood have the greatest impact on ad effectiveness, according to ...

As investment priorities shift, PMW asked a panel of experts where marketers should place their bets in 2027, from connected ...

In a new blogpost, the tech giant has defended new browser restrictions targeting advertising identifiers, warning that ...

UK marketing budgets recorded their strongest growth in more than two years in Q3, according to the latest IPA Bellwether ...

A new report finds teens shape digital trends and drive content views among young adults, even as they leave purchases to ...

The latest mergers, expansions, partnerships and acquisitions in the performance marketing sector, from Boots being sold for ...

This week’s upbeat UK adspend figueres has left clues to which marketing channels are set to win a bigger share of budgets in ...

The Club’ rewards customers with points, discounts and experiences, creating new opportunities for retailers to engage ...